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Campaign audit
Where most engagements start. A clear read on what is working, what is wasting budget, and what to do next.
Marketing partner · Europe · UK · US
Marketing support that moves the numbers.
Litchie is a hands-on marketing partner for ambitious teams. Strategy, paid ads, tracking and execution. Built around your business, not a generic playbook.
Why teams trust Litchie
Senior expertise. Real budgets. Practical mindset.
Eight years running campaigns for B2B SaaS, e-commerce and growing service businesses. Across Europe, the UK and the US.
8 yrsRunning paid & performance campaigns
€5M+Ad spend managed last year
3 marketsEurope, the UK and the US
B2B · DTCFrom SaaS pipeline to e-commerce ROAS
A few of the teams we’ve supported
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What we do
Eight ways we plug in. Pick what you need.
Most of the time we start with an audit, then move into the areas that need help most. Combine services or start with one clear scope.
Marketing strategy
A simple plan tied to your business goals: positioning, channels, budgets and milestones.
Paid advertising
Google Ads and Meta Ads built for measurable pipeline and ROAS, not vanity clicks.
Setup & optimization
Account structure, audiences, creatives and bids reviewed weekly. Performance kept on the rise.
Tracking & dashboards
Reliable GA4, GTM and conversion tracking, with dashboards that actually inform decisions.
SEO & content support
Foundations that build over time: technical SEO, keyword strategy and content that ranks and converts.
Training & coaching
Upskill your in-house team on paid, analytics and tooling, so the gains stay after we leave.
Process improvement
Tighten the marketing engine: reporting cadence, testing framework, briefs and hand-offs.
How we work
A partner inside your team. Not above it.
Litchie is small on purpose. You get senior attention, honest answers and work that ships. No layers, no handoffs, no account managers between you and the work.
01
Listen first
We start with your business, not a deck. Goals, constraints, and what has and has not worked before.
02
Plan with intent
A focused plan: which channels deserve budget now, what to test, what to retire. Clear priorities, no fluff.
03
Execute hands-on
We run the work or run alongside your team. Paid campaigns, tracking, content, dashboards.
04
Iterate on data
Weekly review of what the numbers say. More of what works. Less of what does not.
One person on the call
It is me on the strategy, the work and the reporting. No agency layers.
Strategy + execution
We do both. The plan and the work that proves it.
Flexible support
One project, a quarter, or as your fractional marketing partner.
Adapted scope
Your business changes. The way we support you changes with it.
Selected work
Real businesses. Real numbers.
Each engagement starts with a problem we can name and ends with a result we can measure. A few examples of what that looks like in practice.
CASE 01
B2B SaaS · Paid + Tracking
Billit
Challenge
Paid acquisition was hard to justify. Leads were not tied to revenue, and budget was spread across too many untested channels.
Approach
Rebuilt the tracking layer end to end, focused budget on the two channels with real intent, and ran weekly creative and audience tests against pipeline KPIs.
Result
−38%
cost per qualified lead
2.4×
pipeline from paid in 6 months
CASE 02
E-commerce · Performance shift
Ekster
Challenge
A large share of the budget was going into brand campaigns with hard-to-prove returns, while performance was slowing down.
Approach
Shifted spend toward performance, restructured the account, and built a clear view of what each channel actually contributed to revenue.
Result
+20%
revenue YoY
Less brand
more performance, same budget
CASE 03
DTC · Scaling paid
Skindr
Challenge
Needed to scale paid spend significantly without letting acquisition costs run away with the growth.
Approach
Built a structured testing framework, tightened audience segmentation, and reviewed performance daily during the scale phases.
Result
€20K/mo
ad spend reached
Stable CPA
throughout the scale
E
Estelle Perwez
Founder · Litchie
About
Built around a simple idea: marketing should make sense.
I started Litchie after eight years running campaigns for fast-moving teams across Europe, the UK and the US. From B2B SaaS to e-commerce to growing service businesses. Most of them didn’t need a bigger agency. They needed someone senior who could plan, execute and explain, without the noise.
That is what Litchie is. A partner you can call, a plan you can read, and the work you would expect from someone who actually opens the ad accounts.
- 8 years across paid, analytics and growth, in-house and agency-side.
- Hands-on with the details: ad accounts, GTM, GA4, dashboards, briefs.
- Direct, senior-led. One person on the call from the first email.
- Working with teams across Europe, the UK and the US.
Why Litchie?
The lychee is small, distinctive, and looks impenetrable from the outside. Crack the shell and it is simple, fresh, and easy to enjoy.
That is the marketing I want to do for clients. Clear, recognizable, and simple once we open it up together.
(It is also my favorite fruit. That part was easy.)
Notes from LitchieComing soon
Real lessons from real accounts. No fluff.
Short, practical notes on what is working in paid, tracking and strategy right now. Written from inside the work.
Want to work together?
It is me on the call. From the first email.
Litchie is small on purpose. No account managers, no junior hand-offs. If you are interested in working together on a project, send me a short note. I read every message myself.
Send me a notemarketing@litchie.be
Let’s talk
Tell us where you are. We’ll tell you what we’d do next.
A 30-minute call. No deck, no pitch. Bring your numbers and your blockers. You will leave with two or three concrete moves to make this quarter.
Reply within 24hNo long formsEurope · UK · US
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